Create the single customer view and associated metrics
Single customer view
As a preliminary step to building a single customer view, imagino offers to easily set up a unified 360° view of the customer, with all customer interactions.
Online shopping, web browsing, in-store visits, loyalty card, call-center, etc. The unified customer view allows you to better know and understand your customers in order to create personalized marketing experiences.
OUR MODEL IS CUSTOMIZABLE
Every company is different: from data history to business models, priorities and, of course, customers… Our goal isn’t to impose a single data model: imagino quickly provides you with a single customer view, as well as enabling you to fully adapt the views to your specific use cases.
Scores & Indicators
Your data is prepared in a secure environment, connected to all your tools.
These details collected from different sources include all existing data, the purchase history and web browsing, as well as the full range of indicators available in imagino. Your teams can also add their own indicators.