Create the unified customer view and associated metrics
Unified customer view
As a preliminary step to building a single customer repository, imagino offers to easily set up a unified 360° view of the customer, with all customer interactions.
Online shopping, web browsing, in-store visits, loyalty card, call-center, etc. The unified customer view allows you to better know and understand your customers in order to create personalized marketing experiences.
OUR MODEL IS FLEXIBLE
Every company is different: from data history to business models, priorities and, of course, customers… Our goal isn’t to impose a single data model: imagino quickly provides you with a unified customer view, as well as enabling you to fully adapt the views to your various activities.
Scores & Indicators
Your data is prepared in a secure environment, connected to all your tools.
The customer record includes all collected data, the purchase history and web browsing, as well as the full range of indicators available in imagino. Your teams can also add their own indicators.